ALREADY DEAD
Spring/Summer 2021 Collection
Pandemic! Virus! Lockdown! Social distancing! Intensive care! Conspiracy!? Constipation!? Sure, but it’s impossible to have a damn beer at our favorite bar. Impossible to catch a gig—even by a local band! Who would’ve thought the end of our world was so close?
Is it just me, or have we all slipped into Philip K. Dick’s *Ubik*—where the characters don’t yet realize they’ve kicked the bucket and wonder why reality looks so much like a lousy 90s B-movie? We’re living in an era where science fiction is ahead of reality. Does anyone watching the news on a loop ever ask themselves that existential question: are we all already dead?!
Rest assured, we prefer to focus on the flip side—the perspective that drives us to resist and to defend our values and culture at every opportunity; this situation certainly won’t make us back down. As you’ll see in this mini-mag, our partners and we are more fired up than ever to kick off the year on a high note! There’s a wealth of new developments: partnerships with the HARDCORE CARES association and the Spanish band CRISIX; collaborations with tattoo artists MICHAL HADLIK and ARNO B INK; and the design and production of new interior décor items. In short, these pages are packed with new things—because for us, it’s all about creating, experimenting, and simply existing. Nothing can shake our resolve. Dead already? No! Not quite yet…
